Developing a cohesive brand to unify the world’s largest, independent, mission-critical logistics company.
SERVICES
• Logo design & visual identity design
• Corporate identity design
• Brand guidelines
• Presentation design
• Brochure design
• Website design
• Icon design
• Marketing collateral design
• Livery design
BACKGROUND
One of the world’s largest, independent, mission-critical logistics providers, MNX had a history of handling critical, time- and temperature-sensitive shipments making them a trusted partner for Fortune 500 companies. As MNX continued to grow, they saw an opportunity to position themselves as an attractive acquisition for an equity partner.
OUTCOME
After extensive research and getting to understand MNX’s ethos and its rich history, we developed an updated brand identity to help them really grab their potential partners’ attention. The visual identity was built to be highly flexible so that it could adapt to the variety of use cases MNX needed. Additionally we designed out a completely new website along with a robust set of marketing collateral deliverables.
IMPACT
With their new visual identity implemented, MNX did indeed grab the rest of the industry's attention, leading to continued growth and eventually resulting in its acquisition by UPS for approximately $1.3 billion.
CREDITS & COLLABORATORS
- Joseph Olender / Strategy
- McNeal Maddox / Strategy
- Matthew Muller / Creative Direction
- Barry Yang / Video & Photography
- Edwin Benavides / Video & Photography
- Ryan Adams / Digital Production
- Prospus / Web Development
Created at Innovation Protocol
