A bold new identity, redefining what it means to navigate the complex world of bankruptcy with precision & expertise.
SERVICES
• Logo design & visual identity design
• Corporate identity design
• Brand guidelines
• Presentation design
• Brochure design
• Website design
• Marketing collateral design
BACKGROUND
Formerly known as Bankruptcy Management Solutions (BMS), Stretto had a bold vision to be firmly anchored in the center of the US bankruptcy ecosystem. This would extend their reach to a broader audience of bankruptcy professionals in order to help them navigate the complex world of bankruptcy with precision and expertise.
OUTCOME
Seeing Stretto’s ambitious vision for being a leader in the bankruptcy technology space required the development of an adaptable visual identity including a new logo and a visual language that was easy to implement but also signaled their high-touch capabilities.
IMPACT
The newly re-named and rebranded company established Stretto as the preferred partner for bankruptcy case management professionals and positioned the company as a forward-thinking leader in the space. This enabled seamless growth into adjacent markets and the integration of multiple acquisitions under a unified brand.
CREDITS & COLLABORATORS
- Stacey Chapper / Strategy
- Terra Gottesfeld / Strategy
- Jackie Bleicher / Strategy
- Matthew Muller / Creative Direction
- Barry Yang / Video
- DC360 / Web Development
Created at Innovation Protocol
